U.S. TV Viewing
U.S. streaming TV statistics: 2026 snapshot.
A current collection of U.S. television viewing figures from Nielsen, organized for quick reference and citation.
Last updated September 18, 2026. The latest regular monthly viewing figures on this page cover July 2026.
46.6%
of ad-supported TV time went to streaming
Streaming reached a record 46.6% share of ad-supported TV viewing in the first quarter of 2026.
Source: Nielsen, Q1 2026 Ad Supported Gauge, published June 23, 2026What These Numbers Measure
Television time is now split across more ways to watch.
Nielsen's Gauge reports measure viewing that happens through a television screen, then group it across streaming, broadcast, cable, and other use. The figures above describe shares of viewing time, not the number of subscriptions, households, or devices in use.
Sources
How this page is kept current.
Each figure is taken directly from a named Nielsen report. VEHO will refresh this page when Nielsen publishes newer comparable U.S. viewing data.
- Nielsen, July 2026 Gauge report, published September 10, 2026.
- Nielsen, May 2026 Gauge report, published July 28, 2026.
- Nielsen, Q1 2026 Ad Supported Gauge, published June 23, 2026.
Cite this page
VEHO TV. "U.S. Streaming TV Statistics: 2026 Snapshot." Updated September 18, 2026. https://vehotv.com/streaming-tv-statistics
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